The case study 06-month SEO growth of a new website. In the last six months, we’ve been working with a new client in the fitness SaaS space, and we’ve seen some exciting results. While the site isn’t generating massive traffic yet, it’s getting 150–200 highly relevant clicks per day, and for a business in a tight niche, that’s a big win. Here’s exactly what’s working, step by step, and how you can apply the same strategies to your website.
Explore our detailed Case Study: 6-Month SEO Growth of a New Website and learn how a brand-new domain went from 0 to over 10,000 organic visitors using proven SEO strategies. This case study reveals real data, keyword planning, on-page and off-page SEO techniques, content marketing tactics, and traffic analytics that showcase how consistent SEO efforts can rapidly grow a website. Perfect for bloggers, startups, and digital marketers looking for inspiration and actionable insights to boost their SEO journey.
Start with the Traffic Overview on the Case Study
Despite a relatively low number of daily clicks, traffic growth is strong. The real eye-catcher here is that the site already has a Domain Authority (DA) of 22, with only 16 referring domains. That means just a few high-quality backlinks are delivering powerful SEO benefits.
Build Content Using a Proven Formula
Our core strategy was focused on exceptional content quality, and here’s how we did it:
Hire a Credible Writer: We found a top-tier writer on Upwork who was already published on reputable industry sites.
Pro Tip: Google your writer’s name to see where they’ve been published. If they’ve written for authority websites in your niche, your site will gain credibility too.
Structure Articles for Maximum Impact
We didn’t just write long content, we created structured, keyword-rich content that ranks.
Each article includes:
- 3,600+ words
- 12 H2 subheadings (roughly 1 every 300 words)
- 29 H3 subheadings nested under the H2s
- Keyword variations are placed naturally in subheadings
- Table of Contents for easy navigation and case study
This type of formatting also increases the chance of ranking for Featured Snippets—and that’s exactly what happened.
Use Smart Linking (Internal + External)
Linking is an important part of the content formula and case study.
External Links
We add relevant external links wherever appropriate. If a topic is mentioned that’s not directly related to the client’s product, we link to a high-authority source for credibility and a case study.
Internal Links
Each article includes:
- One link to the homepage
- One link to another related blog post and case study
This helps pass authority between pages and keeps visitors on the site longer.
Gain High-Quality Backlinks (Without Spam)
We didn’t chase hundreds of backlinks. Instead, we focused on just a few high-value links. Here’s how we got them:
1. Affiliate Partnerships & Influencers
The client had already started building relationships with influencers and affiliates. These efforts brought in natural backlinks from related, trusted sites.
2. Successful Product Hunt Launch
Thanks to the client’s growing social presence, we launched on Product Hunt and ranked in the top results for the day. This drove attention and backlinks, even if many were nofollow.
3. Targeted Digital PR Outreach
We used the Product Hunt success story to pitch fitness-focused journalists.
Key Tip: Don’t mass-email journalists. Find the right person in your niche and personalize the pitch.
This resulted in backlinks from:
- A Domain Authority 30+ health site
- A niche fitness blog with similar domain strength
Leverage Your New Backlinks
When backlinks started pointing to the homepage, we immediately added internal links from the homepage to new blog posts. This passed authority to the new content and helped it rank faster.
Conclusion
This strategy focuses on:
- Creating truly valuable content
- Targeted backlink building
- Smart internal and external linking
We’re going to keep pushing this approach: high-quality content, minimal but strategic backlinks, and strong content structure. So far, it’s working incredibly well.
